Sunday, July 12, 2020

Position Essay Topics For College - How to Find the Best Topic For Your Essay

Position Essay Topics For College - How to Find the Best Topic For Your EssayFinding the best position essay topics for college can be a little difficult. However, when looking for college essays, it is important to keep in mind what kind of things you are going to write about and your target audience.There are many different topics that you can choose from. You do not have to stick with just one or two, but this can help you to find out more about your target audience.For example, if you are writing for a class on human development, you could use the topic of childhood, as this would be a great way to communicate with your students. By using the topic of childhood, you can make a connection between what they are learning in school and their past.One of the first things that you want to do is find a topic that will be both interesting and able to convey your thoughts in an effective manner and one that is able to give you an individual position. This means that you have to find a top ic that has a direct impact on the life of your reader.The first thing that you have to do is to identify a key problem that you wish to address. As you look for topics, remember that you will want to get the main idea across in the title of your essay.You also need to decide how you are going to get the content to come across. As you read through the essay, you will find that you are able to connect the title with the body of the essay, so it is important to determine the style you will be using.Once you have determined which style of writing you will be using, you will want to get into explaining the main ideas behind your position. In order to do this, you should think about how your audience will understand the content and use those words in the title of your essay.After you have found your topic, you will want to research some of the writers that have written in the same genre as you. If possible, find samples of their work and see how they can be able to put together an effect ive essay.

Wednesday, May 20, 2020

Is It True Hot Water Freezes Faster Than Cold

Yes, hot water can freeze faster than cold water. However, it does not always happen, nor has science explained exactly why it can happen. Key Takeaways: Water Temperature and Rate of Freezing Sometimes hot water freezes more quickly than cold water. This is called the Mpemba effect after the student who observed it.Factors that may cause hot water to freeze faster include evaporative cooling, less chance of supercooling, low concentration of dissolved gases, and convection.Whether hot or cold water freezes more quickly depends on the specific conditions. The Mpemba Effect Although Aristotle, Bacon, and Descartes all described hot water freezing faster than cold water, the notion was mostly resisted until the 1960s when a high school student named Mpemba noticed that hot ice cream mix, when placed into the freezer, would freeze before ice cream mix that had been cooled to room temperature before being placed in the freezer. Mpemba repeated his experiment with water rather than ice cream mixture and found the same result: the hot water froze more quickly than the cooler water. When Mpemba asked his physics teacher to explain the observations, the teacher told Mpemba his data must be in error, because the phenomenon was impossible. Mpemba asked a visiting physics professor, Dr. Osborne, the same question. This professor replied that he did not know, but he would test the experiment. Dr. Osborne had a lab tech perform Mpembas test. The lab tech reported that he had duplicated Mpembas result, But well keep on repeating the experiment until we get the right result. (Um... yeah... that would be an example of poor science.) Well, the data was the data, so when the experiment was repeated, it continued to yield the same result. In 1969 Osborne and Mpemba published the results of their research. Now the phenomenon in which hot water may freeze faster than cold water is sometimes called the Mpemba Effect. Why Hot Water Sometimes Freezes Faster Than Cold Water There is no definitive explanation for why hot water may freeze faster than cold water. Different mechanisms come into play, depending on the conditions. The main factors appear to be: Evaporation:  More hot water will evaporate than cold water, thus reducing the amount of water remaining to be frozen. Mass measurements lead us to believe this is an important factor when chilling water in open containers, though it isnt the mechanism that explains how the Mpemba Effect occurs in closed containers.Supercooling:  Hot water tends to experience less of a supercooling effect than cold water. When was supercools, it can remain a liquid until it is disturbed, even well below its normal freezing temperature. Water that is not supercooled is more likely to become solid when it reaches the freezing point of water.Convection:  Water develops convection currents as it cools. Water density usually decreases as temperature increases, so a container of cooling water typically is warmer on top than on the bottom. If we assume water loses most of its heat across its surface (which may or may not be true, depending on the conditions), then water with a hotter top would lose it s heat and freeze faster than water with a cooler top.Dissolved Gases:  Hot water has less capacity to hold dissolved gases than cold water, which may affect its rate of freezing.Effect of the Surroundings:  The difference between the initial temperatures of two containers of water may have an effect on the surroundings that could influence the rate of cooling. One example would be warm water melting a pre-existing layer of frost, permitting a better cooling rate. Test It Yourself Now, dont take my word for this! If you are doubtful that hot water sometimes freezes more quickly than cold water, test it for yourself. Be aware the Mpemba Effect will not be seen for all experimental conditions, so you may need to play around with the size of the water sample and the cooling water  (or try making ice cream in your freezer, if youll accept that as a demonstration of the effect). Sources Burridge, Henry C.; Linden, Paul F. (2016). Questioning the Mpemba effect: Hot water does not cool more quickly than cold. Scientific Reports. 6: 37665.  doi:10.1038/srep37665Tao, Yunwen; Zou, Wenli; Jia, Junteng; Li, Wei; Cremer, Dieter (2017). Different Ways of Hydrogen Bonding in Water - Why Does Warm Water Freeze Faster than Cold Water?. Journal of Chemical Theory and Computation. 13 (1): 55–76. doi:10.1021/acs.jctc.6b00735

Wednesday, May 6, 2020

The Ethics Of Group Counseling - 885 Words

Ethics in Group Counseling According to the American Counseling Association (ACA, 2014) Code of Ethics, ethical principles are based on a set of values that include autonomy, nonmaleficence, beneficence, justice, fidelity, and veracity. These ethics apply to all types of counseling, including both group and individual therapy; however, different aspects of these ethical guidelines must be considered based on the therapeutic approach. This paper will identify several of these ethical issues as they relate specifically to group counseling, while also evaluating how these differences compare to ethical guidelines within an individual approach. Based on this information, a final analysis will be provided on when therapists should choose group versus individual for a client. Identifying Ethical Issues in Group Counseling According to the American Counseling Association (2014) Code of Ethics, ethical principles are based on a set of values that include autonomy, nonmaleficence, beneficence, justice, fidelity, and veracity. As an editor with International Journal of Group Psychotherapy, Virginia Brabender (2006) further clarifies these principles as they relate to group therapy through focusing on four of these values: beneficence, nonmaleficence, respect for autonomy, and fidelity. Beneficence and Nonmaleficence Beneficence is a caregiver’s responsibility to promote work that will benefit the welfare of the client, while also preventing or removing harm. ForShow MoreRelatedThe Ethics Of Group Counseling Essay2508 Words   |  11 PagesEthics in Group Counseling Group counseling may be adverted to as a course of counseling, which takes a group of people coming together under one or more trained therapists, who simultaneously facilitate them and promote them to help one another to overcome their challenges. The group members are usually peers who may not necessarily face the same problem, but their problems may be linked. According to Jacobs, Masson, Harvill and Schimmel (2012), all members in a counseling group wish and desireRead MoreEthics : The Ethics Of Counseling1308 Words   |  6 Pagesthe ethics of counseling in groups, one must first understand the term â€Å"ethics†. According to the Merriam-Webster Dictionary, the term ethics can be defined as, â€Å"rules of behavior based on ideas about what is morally good and bad† By establishing a code of ethics, professionals are aware of what can be expected from them, as far as morals and values are concerned, in order to avoid behavior that can be determined unethical. Coun seling is most certainly a profession in which a code of ethics are establishedRead MoreThe American Counseling Association ( Aca ) Essay1276 Words   |  6 PagesThe American Counseling Association (ACA) developed the code of ethics with six principles in mind that they thought were the foundation for ethical behavior and decision making: autonomy, nonmaleficence, beneficence, justice, fidelity and veracity (American Counseling Association, 2014). This lead to the six different purposes for the code of ethics. First, it sets ethical obligations and ethical guidance for professional counselors (American Counseling Association, 2014). Second, it recognizesRead MoreSocial, Cultural, And Economic Systems Responsible For Perpetuating Injustice1522 Words   |  7 PagesThis book provides readers with an in-depth knowledge on how to deliver effective counseling to individuals experiencing social inequalities and injustice through equipping counselors with the skills necessary for becom ing agents of change. The author in his 13 chapters examines the social, cultural, and economic systems responsible for perpetuating injustice and inequality with illustrations underlying the importance of counselors’ acceptance of their professional, ethical, and moral responsibilityRead MoreEthics Comparison839 Words   |  4 PagesCode of Ethics Analysis Paper This paper compares and contrast codes of ethics as addressed by the American Counseling Association and the American Association of Christian Counselors (AACC). The main difference that one sees is that the AACC is bases its ethical codes primarily on biblical principles. According to the AACC ¸ â€Å"the code is a comprehensive, detailed, and integrative synthesis of biblical, clinical, systemic, ethical, and legal formation† (AACC Code of Ethics, 2004). Whereas theRead MoreEthics and Licensed Professional Counselor1175 Words   |  5 Pagesï » ¿ PCN-505 Scenario Analysis Assignment Directions: Read the scenarios below. For each scenario, provide a 75-150 word response to each question. Use the ACA and NAADAC Codes of Ethics and other scholarly resources to support your responses. You must provide at least one citation to support your response for each scenario. Though APA format is not required for your answers, citations and references should be presented in accordance with APA guidelines. 1. Barbara is a licensed professional counselorRead MoreThe And Lack Of Comfortability Within A Group Setting1122 Words   |  5 PagesThe openness and lack of comfortability within a group setting may cause some emotional anxiety; therefore, the facilitator must protect the member mental stability. Member mental stability will compel them to participate when they do not feel comfortable. Members should not feel pressure to participate because it might cause additional psychological trauma. Often times, group therapy is a force form of psychotherapy for many patients making patient reluctant to participate. The facilitator is responsibleRead MoreWhat Does Diversity Do With Ethics?1075 Words   |  5 PagesWhat Does Diversity Have to Do with Ethics? When contemplating the subject of diversity in relation to ethics, several questions may arise for the first-year counseling student. These inquiries may be broad or rather specific. Primarily, one may wonder if the topic of diversity itself is such a significant subject that it is outlined in a code of ethics. Secondarily, if diversity is addressed, is it treated as a singular subject or broadly covered under an umbrella of principles? ConsequentlyRead MoreThe Ethical Issue Of Ethics925 Words   |  4 Pages Ethics plays a part in almost every aspect of one’s life. Ethics is defined as: â€Å"the rules of conduct recognized in respect to a particular class of human actions or a particular group or culture† The school you attend, your favorite restaurant, and your favorite sports team all have a code of ethics to follow. Those organizations as well as many other things including any group, especially a group for counseling, has a code of ethics. They also have ethical issues within each program. In counselingRead MoreCoun 500 Personal Identity Paper1469 Words   |  6 Pagesimpact professional counseling. It will summarize my beliefs and values and what I plan to do so that I will not impose my beliefs on clients. Also, I will reflect on what I have learned during this course and how it will impact my future as a counselor. Professional Identity Section I: Professional Counselor Role The role of the professional counselor is to provide mental health services and substance abuse care to individuals, families, and groups (American Counseling Association, 2011)

Some People Think That Universities Should Provide free essay sample

Universities provide the higher level of education in a country. With its vast grounds and fine buildings, students study there to prepare themselves for their future employment. One of the most controversial issues today relates to preparation of students for their future jobs at the university. Some people think that the universities should teach the students theory as well as practice which are necessary in their careers. Others support the opinion that the universities should only prepare the students theoretically. On one side, universities are not vocational schools. First of all, their essential task is to provide students with knowledge since academic qualifications are required in many professions. Secondly, the job market is becoming increasingly competitive and sometimes there are hundreds of applicants for one position in a company. So, every student cannot find a job with his specializing subject and the course may not be useful to employer. For instance, the person who has attained bachelor degree for botany now works for computer-company. We will write a custom essay sample on Some People Think That Universities Should Provide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the other hand, some of university graduates are helpless in their first jobs if they learn theory only at university.Theory is necessary, however, one can’t do everything with theory and he must have practical experience. As I am an obstetrician and gynaecologist, theoretical knowledge is not enough to deliver a baby via vaginally or abdominally. Gynaecological operations can’t be done by theory only. So, medical students have to learn practice and skills as a house-officer to complete the university education. For the reasons mentioned above, it seems to me that students are more likely to be successful in their careers if they have learned theory as well as practical skills in their universities.

Thursday, April 23, 2020

Meaning of life †Life Essay Essay Example

Meaning of life – Life Essay Essay â€Å"Life neverseems to be the waywe want it butwe have to liveit the bestwaywecan! There isnoperfectlife. but we can make full it with PERFECT MOMENTS HOPE A ; END R ever at that place for everyone! Depends on us how we deal with them. . A Hopeless End! or An ENDLESS HOPE! The joy that u give to othersis 500 joy thatflows backinto ur life! A happy bosom makes a cheerful face! May all ur yearss b every bit lovely as ur bosom Destiny Is No Matter Of Chance. It Is A Matter Of Choice. It Is Not A Thing To Be Waited For. It Is A Thing To Be Achieved. We will write a custom essay sample on Meaning of life – Life Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Meaning of life – Life Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Meaning of life – Life Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When there is confusion between your bosom and head. Don`t listen to your head because head knows everything But your bosom knows merely U. The difference between a successful individual And others is non a deficiency of strength. Not a deficiency of cognition Rather deficiency of will. † Success isn`t key 2 felicity. . but felicity is 500 cardinal 2 success†¦ . so keep yourself happy 2 B happy A ; successful. . † We Will Open The Book. Its Pages Are Blank We Are Traveling To Put Wordss On Them Ourselves The Book Is Called â€Å"OPPORTUNITY† . Each Of Us Makes Our Own Weather Determines The Color Of The Skies In The Emotional Universe Which We Inhabit. Don`t Think About â€Å"What You Have Got†¦ † Think About â€Å"How To Use It That You Have Got†¦ † A paper winging in air isdue to its fortune buta bird is winging due to its attempt. So if fortune is non with u. attempts are ever at that place to back up U Hard-work is like stepss and fortune is like lift. Sometimes lift may neglect but stepss will ever take you to the top. Have a successful life. Fallen flowers can non mount back. So do non believe about the yesteryear. Love the Present. Live for the Future. with a beautiful A ; sweet Smile. Every adult male has in himself a continent of undiscovered character†¦ Happy is he who acts as the `COLUMBUS` to his ain soul†¦ . Beautiful Message by Mother Teresa: â€Å"If you can non love a individual whom you see. so how can you love GOD whom you have neer seen† Experiences are like moving ridges. They come to u on shore of life. Drag the sand from beneath your pess. But each moving ridge makes u stand on a new base. If you worry about a problem it becomes dual but when u smiling at it. itdisappears like a bubble so ever smile atyour job. maintain smiling If people around you. are seeking to draw you down. Be proud about it. B`coz it merely means one thing that: â€Å"YOU ARE ABOVE THEM† sugariness in your address endowment in your head love in your bosom peace in your eyes strength in your custodies A ; I wish ever victoryin your life â€Å"Persistence† Is The Twin Sister Of â€Å"Excellence† One Is A Matter Of Quality The Other A Matter Of Time †¦ Work For A Cause Not For Applause Live Life To Express Not To Impress Don`t Strive To Make our Presence Noticed Just Make Your Absence Felt. Luck is likesand in custodies. Itwill sneak outthrough fingers. no matergripped steadfastly or heldloosely. Merely hands inthe praying position can salvage it It is better to shout than to be angry. because choler hurts others while cryings flow mutely threw the psyche and cleanses the bosom. . Make Good to Everyone Without Expecting Much. . As an old adage says: -â€Å"Some Fragrance ever remains in HANDS of Those who Distribute ROSE. . ! † An Airplane is Always Safe at GroundBut It`s non Made for That. So Always Take Some Meaningful Risks in Life to Achieve Great Pleasure†¦Ã¢â‚¬ ¦ . Very true line When nails grow long we cut nails. non our fingers. Similarly wn misinterpretations grow up. cut ur self-importance non ur relation! Simple line but great significance Empty Pockets teaches million things in life But. Full Pockets spoil`s you in million ways. Personality is: Who we are and what we do when everybody is watching. . ! Fictional character is: Who we are and what we do when Cipher is watching. Frogs had competition to Reach Top of Hill. AllFrogs shouted. Its Impossible. But 1 Frog Reachedthe Top How? He wasDeaf Be DEAF toNEGATIVE Words A Valuable Lesson that A Traffic Signal Teach Us: Every Problem is like a Red Signal. If we Wait for Some Time. It will Turn Green. Power and money are fantastic beginnings if they remain in pocket but they are awful Masterss once they enter the caput. Every small smiling can touch somebody`s bosom. No 1 is born happy. But all of us are born with the ability to make felicity. Always be hpy Silence is the fencing around wisdom! If your pes faux pass. U can ever recover your balance. But if your lingua faux pass. Uracil can neer remember the words Past is Waste Paper. Present is News Paper. Future is Question Paper. Life is Answer Paper. So. Care to the full Read A ; Write it and bask life! Every job in life has a gift indoors. . So don`t get upset when you face job. It may hold more beautiful stoping than your outlook. Don`t call over what is gone. Smile about what remains. No affair whats lost. You can still ever find value in what is left. ! A Victorious Horse doesn`t know what is wining. He merely runs in hurting given by his rider. So whenever Ur in hurting. believe that God wants u to win. All birds find shelter during a rain. But Eagle avoids rain by winging above the Clouds. Problems r common. but attitude makes the difference We think there is eternal clip to populate. But we neer know which minute is last So portion attention. . Love and observe every minute of LIFE. Comparison is The Best Manner to Judge Our Advancement. But Not With Others. Compare ur Yesterday With Ur Today To Get The Best Consequences. Definition of â€Å"Human Being† by A Philosopher: A Animal That Cuts Trees. A ; Makes Paper. A ; On Those Documents They Writes â€Å"SAVE TREES† Every successful individual has a painful narrative. Every painful narrative has a successful stoping. Accept the hurting A ; acquire ready to success. Great Idea: When we cant laugh once more on the same gag. so why do we shout once more and once more for the one and the same hurting. BEST LINES: Dont read success narratives. You will acquire merely message. Read failure narratives. You will acquire some thoughts to acquire success. There is ever a hope and an terminal. It depends on us how we deal with them. We can look at it as a hopeless terminal. or an Endless Hope. Life neer turns the manner we want. But we live it in the best manner we can. There`s no perfect life. But we can Fill it with perfect minutes Mistake increase your experience and experience lessening your errors You learn from errors While the other learn from your sucsess. Life is Better When You`re Happy But Life is At its Best When Other Peoples Are Happy Because Of U. Be Inspired. Give Peace. . And Share Smile. You Can`t Bringing Back The Past. For It is All Gone. All You Can Make is Let Go. Move on. and Make Better Memories For The Future. Feelingss are like moving ridges. We can`t halt them from coming. But we can take which 1 to surf. It`s a beautiful balmy twenty-four hours! Think about this: There are about 8 billion people on Earth. and you are traveling to allow merely ONE individual to destroy your twenty-four hours? Have a fantastic twenty-four hours! ! Sometimes you got ta do more than sway the boat. Sometimes†¦ you got ta leap in caput foremost and do some moving ridges. . It`s a beautiful twenty-four hours! Plant around you today the SEEDS of Optimism and Kindness. . and tomorrow you can harvest its FRUITS of Love and Happiness†¦ appy weekend! STRENGTH doesn`t come from what you can Make It comes from OVER COMING the THINGS you Once THOUGHT you COULDN`T. Have a great twenty-four hours! Surround yourself with people who are traveling to raise u HIGHER! Life is already filled with those whowant to convey u down to your articulatio genuss. There areno random Acts of the Apostless. Weare all connected. Ucan no more separateone life from anotherthan Us can divide a breezefrom the air current. God Bless Us Having Lips. and non usingthem to smile. is like holding. A million dollars in the bankand burying theaccount figure. SMILEand have a hpy twenty-four hours! â€Å"To respect people who are HIGHER than u. it`s ORDINARY. To esteem people who are LOWER than u. it`s EXTRA ordinary. † Sometimes you got Tas shut up. get down your pride and accept that you re incorrect. It`s non giving up. it`s called turning up. When â€Å"I†is replaced by â€Å"WE† . . Even â€Å"ILLNESS† turns into â€Å"WELLNESS. † Have a happy weekend! U Better Live Ur Best and Act your Best 2day For today Is The Certain Preparation For Tomorrows and All Other Tomorrow That Follow It is non because things are hard that we do non make bold. it is because we do non make bold that they are hard. The mindis like a clock Thatis invariably running down. It has to be woundUp day-to-day with good ideas. Don`t go throughlife. Turn through life Anything is more of import When U can non acquire it. When U can acquire it This is less of import for u. This is nature of every homo. If your actions inspire others to woolgather more. larn more. make more and go more. you are a leader. Every bad state of affairss have something positive. . Even a stopped clock is right twice a twenty-four hours. â€Å"Logic Of Time† When Time Never Stops For Us. Then Why Do We Always Wait For The Right Time. . ? No Time Is Incorrect To Make The Right Thing. ! Waves Are Inspiring. Not Because They Rise And Fall. But Because They Never Fail To Rise Again. Have A Rising Day. An Inspiring Fact: If You Can Still Smile When you are Wholly Broken Up. Then There Can be Nothing That Can Break you Following Time! A Lifetime Inspiring Thought† Always Try Your Best To Get Whatever You Love. . Otherwise You Will Be Forced To Love Whatever You Get. . Sucess does non depend on doing of import determinations rapidly. but depends on your speedy actions on of import determinations. Forget Past Failures! Focus on the NOW and What needs to be done today to assist you accomplish your dreams! When you are following your energy and making what you want all the clip. the differentiation between work and play dissolves. When unexpectd state of affairss come in forepart of you. what does it intend. . ? It means that you are Traveling Ahead Faster than you expectd. . ! Great motivational words written on the entryway of an American university. . â€Å"I know I am something. because God doesn†t create refuse. ! â€Å"Every Morning Get Up `n Look Through The List Of Richest People In The World. If Your Name Is Not There. Please Go To Work! † Learn to face your frights head on because sometimes what you fear is non even worth your fright. God has given you what it takes to accomplish all your purposes in Life. Therefore put into action your attempt foremost befor u think about a miracle. I want to be the greatest of me. For this is all I can make. It is my wish that you promise me this. you be the greatest of you. ! A Stone is broken by the last shot. This doesn`t mean 1st shot was useless. Success is a consequence of continues Daily Effor. ! †Waiting to win is common to all. But working to win is manner of a title-holder! Be a Champion and win the universe! ! A lamp doesnt speak. . It introduces itself through its visible radiation. . Achievers neer expose themselves. But their accomplishments expose them! â€Å"Best ground for our failures† We are anticipating ORANGE by standing under a MANGO tree! So We should alter Either our outlook or tree. ! When you`re following your energy `n making what you want all the clip. the differentiation between work and play dissolves. ! In The CAMERA Of Your Mind. Load The ROLL Of Your Good Thoughts. . Press The BUTTON Of Your Hard Work. . `n Get The Photo Of Your Success. Confidence Helps To Put Some Aim. . But. Self Confidence Helps To Achieve That Aim. So. Never Lose Your Self Confidence. . ! If You Are Successful You Will Win Some False Friends And Some True Enemies Succeed Anyhow Be Like A Dolphin. Even Though There Are Dangerous Sharks Arround That In The Ocean. It Simply Enjoys The Swimming`n Celebrates On Its Own. . ! Victory Is Not The Property Of Brilliants. . It Is The Crown For Those Who Bow Themselves In Front Of Hard Work `n Confidence When Flood Comes â€Å"Fish Eat Ants† When Flood Goes Down â€Å"Ants Eat Fish† Time Matters. . â€Å"GOD Gives Opportunity To Everyone. † Negative Thinking IsAs Important AsCreativeThinking. BecauseIf Creative Thinking Invents Aeroplane. Then Negative Thinking Invents Parachute. Umbrella cant halt Rain but make us 2 Stand in Rain. . Assurance May Not Bring Success But It Gives Power To Face Any challenge. ! Whatever we do. We Must Always Remember Our Aim. If You Want To Fly With EAGLES. Don`t Swim With DUCKS. TIME Is A Rare LuxuryWhich Can Never Be Purchased At Any Cost. So when. Person Spends it For U. It defines the deepness of attention One Has For you. ! A Soft Nature Of A Person Doesn`t Mean Weakness. . Remember. . Nothing Is Softer Than Water. . But Its Force Can Break The Strongest Of Rock. ! Nice one: If You Love Someone. Be Brave Enough To State Them. . Otherwise Be Brave Enough To Watch Them To Be Loved By Person Else. . Amazing Lines: â€Å"Live Well `n Happily. Its The Best Retaliation To Those Who Have Hurt You †n Avoided You† . ! Without traversing the worst state of affairss. No 1 can touch the best corners of life. Dare to confront any state of affairs. Try Hard to Achieve high in Life. It Is Always Good To CompromiseOnly When The Other Side Understands Your Feelingss. But Its Not Good To BendSo Much That u Lose Your Being Respect Those Who Find Time For You In Their Busy Schedule. . But Really Love Those Who Never See Their Schedule. . When You Need Them. ! Best Attitude For Life: My Pain May Be The Reason For Somebody`s Laugh But My Laugh Must Never Be The Reason For Somebody`s Pain. ! We may non Achieve Everything that we Dream. But We will non Achieve Anything unless we Dream. . ! ! Night is longer than twenty-four hours for those who dream `n Day is longer than dark for those who make their Dreams come true. Really Nice Lines†¦ â€Å"Never take the Help Of Tears to Show Your Emotions. . `n Never Take the Help Of Words to Show Your Anger† . . ! When the Mirror of LIFEGets Dirty with the Fog of Reality. Try Wiping it out with Your FAITH. You Can See the Clear Reflection Of Your Dream: ) Making memorable minutes forYourself is non a large thing. But. You being the cardinal individual in others memorable minutes is an ageless thing. . ! ! Journey of Life Is Exciting when You challenge Your ain Weakness. . Sometimes Your Enemy Teaches You Better Than Your Friends. ! â€Å"I hated every minute of Training. but I Said don`t Quit. Suffer now `n Live the remainder of Your Life as a Champion† LIFE is really similar to a Boxing Ring. . DEFEAT is non declared When you fall DOWN. . It`s declared when You REFUSE to Get Up. . ! ! No Matter How Many Times The Teeth Bite The Tongue. They Still Stay Together In One Mouth. That`s The Spirit Of FORGIVENESS. . ! â€Å"If your caput Tells u onething andyour hearttells u another ; before Us do anything. Decide foremost whether U have a betterhead or a better heart† Nice Stating from aBroken Heart†I`ll ContinueMy LoveEven IfMy Love Fails`Coz. Howwould I hate the heartwhich made me toLove more than My Life† I Knows That A Lot of People Hate Me. Because I am Bad. But. Few Peoples Surely Love Me. Because They Know That My Little Goodness Is Not Fake. . Never keep your caput high with pride or self-importance. Remember. Even the victor of a gold decoration gets his decoration merely when he puts his caput down Living entirely is truly better than life with bogus people. who hate you but move like loving you. Great Thought: When we cant laugh once more on the same gag. so why do we shout once more and once more for the one and the same hurting. Without Tasting The Worst Situation. No One Can Taste The Best Thing Of Life. . . . Dare To Face Anything in Your Mysterious Life Don`t Think About â€Å"What You Have Go†¦ . † Think About â€Å"How To Use It That You Have Got†¦ . † A paper flyingin air is due to its fortune but a birdis winging due to its attempt. So if luck isnot with u. attempts arealways at that place to back up U Nothing is predestination. the obstructions of your yesteryear can go the gateways that leads to the new beginnings. Life Will Never Provide Warranties and Guarantees It Can Only Provide Possibilities and Opportunities To Convert Them intosuccess! ! ! Without forgiveness life is governed by an eternal rhythm of bitterness and revenge. Never tell people how to make things. State them what to make and they will surprise you with their inventiveness. Management cardinal for success. if you don`t like any regulation. Merely follow it. make the top And alter the regulation. Life is at its weakest When There`s more Doubt than trust But Life is at its strongest When you learn How to swear In malice of The uncertainties. Erasers are for people who make mistakes. But a better expression: Erasers are for people willing to rectify their errors. Do non do your purpose like the garden because everyone walk on it But do your purpose like the sky so everyone want to touch it. There are merely two Thingss you â€Å"have to† Do in life. . You â€Å"have to† dice. . And You â€Å"have to† live Until you die. . You make up All the rest†¦ . . The power is detested. and miserable the life. of him who wishes to be feared instead than to be loved. TRY is a little word that can do a Big Difference. . If we TRY. we merely RISK FAILURE. But if we dont TRY so we ENSURE FAILURE. Comparsion is the best manner to judge our advancement. . But non with others. . Compare Your Yesterday with your Today. . Some things you have to make every twenty-four hours. Eating seven apples on Saturday dark alternatively of one a twenty-four hours merely isn`t traveling to acquire the occupation done. Yesterday I was Clever. So. I wanted to Change the World. But Today I am Wise. So I am Changing Myself. . It is better to merit honours And non hold them than To hold them and non merit them. Success isn`t a affair of being 500 best nd winning vitamin D race. Success is a affair of managing vitamin D worst neodymium still completing 500 race. A sundown here is a Dawn on the other terminal of the worldWe must NEVER give up. BecauseWhat appears to be theend may really be aNew Get downing The head is like a clockThat is invariably running down. It hasto be woundUp day-to-day with goodthoughts. Don`t go through life. Grow through life Anything is more of import When you can non acquire it. When you can acquire it This is less of import for you. This is nature of every homo. If your actions inspire others to woolgather more. larn more. make more and go more. you are a leader. The Most Deciding neodymium Motivating Sentence Which should Always Be Followed In Life. The Race is non Over Because I Haven`t WON Yet A Child onFarm Sees PlaneFly Overhead. AndDreams of a FarAway Place. The Pilot on The Plane SeesThe Farmhouse. AndDreams ofHis Home. That`s Life â€Å"A mountain is non higher than our assurance it will be under our feets. if we reach the top†¦ † Coins ever make sound but The currency notes are ever soundless. So. when your value increases Keep yourself unagitated and soundless. When u feel depressed. confused or hurt. Don`t worry stand in forepart of a mirror. U will happen the best one to work out your job. Trust Yourself! â€Å"Honey bees must tap two 100 flowers To do one bead of honey. . † Remember: The sweetest wages comes from the hardest battle. . The basic difference between God and Human. . God ; gives. gives. gives and 4gives. Human ; GETS. gets. gets and 4gets. Everybody is weak. Everybody fails. Bing strong is contending. It`s difficult and it`s painful and It`s every twenty-four hours. It`s what we have to make. When you believe†¦ something can be done. your head will happen the ways to make it. Believing in a solution paves the manner to a solution! ! To happen what you seek in the route of life. the best adage of all is that which says: â€Å"Leave no rock unturned. † Peoples frequently say that Motivation doesn`t last. Well. neither does bathing – That`s why we recommend it daily. Luckey is who get the chance Brilliant is who creates da oppertunity Winner is who uses the chance Have A Great Day! Best Of LucK. Life is excessively short. If we work Good. Or If we work Bad. In 2 instances life will stop. So if we work good than we are died peacefully. Whenever you see a successful individual you see the public glorifications. neer see the private forfeits to make them†¦ We must halt presuming that a thing which has neer been done before likely can non be done at all. I know I`m Something. Because Go doesn`t Create Garbage†¦ Words written on the Entrance of An American University†¦ . . Can we make woo in the eventide today? I`m in a good temper Just a small spot of snoging and seize with teething Reply me shortly! Urs fondly MOSQUITO Maturity is achieved when a individual postpones immediate pleasances for long-run values. Do non restrict your challenges Challenge your bounds. Born with personality is an accident. BUT Dying as a personality is an accomplishment. MY Manner OF LIFE. Peoples Laugh Because I am Different. And one Laugh Because They Are All the Same. Thats Called`ATTITUDE` . â€Å"LIVE IT YOUR OWN WAY† â€Å"Born with the personality is an Accident. But To decease as a `Personality is an Achievement` . . Achieve the best in youe Life! ! Old construct: â€Å"Do or Die† New construct: â€Å"Do b4 u die† Latest construct: â€Å"Don`t dice. until u do† . Champions aren`t made in the gym. Champions are made from something They have deep inside a Desire. a Dream. a Vision. Take the first measure in FAITH you don`t have to see the whole stairway merely take the first measure The ultimate step of a adult male is non where he stands in minutes of comfort. but where he stands at times of challenge and contention. Life is a great travel trip. . Problem is that it doesnt come with a map. We`ve to seek our ain ways to make the Destinations. . ! Now the World is going a Bad Place to Populate In. . Not because of Bad People. . But Due to Silence of the Good Peoples. . Have a Peaceful Day. . Always have a alone character like salt. It`s presence is non felt But it`s absence makes all things tasteless. Golden words If Peoples Around You Are Trying to Pull You Down. Be Proud of It! It Merely Means One Thing. That You Are Above Them. The whole secret of a successful life Is to happen out what is one`s fate to make. And so make it. Never hold yourself entirely responsible for any bad luck in life because no individual raindrop is neer entirely responsible for any inundation. Never alter your originality For the interest of others. Because no 1 can play your function Better than you. So be yourself. You are the best. The art of acquiring person else to make something you want done because he wants to make it. The boundaries which divide life from decease are at best shadowy and vague. Who shall state where one ends. and the other Begins? It is difficult to neglect. But it is worse neer to hold tried to win. Winners believe that they create their ain fortune by their actions ; also-rans believe in good and bad fortune. The significance of a adult male Is non in What he attains But In what He longs to achieve. A antic quotation mark for life: Satisfy the individual who expects from U. Rather than surprising the individual who neer expects anything. Above all. dispute yourself. You may good surprise yourself at what strengths you have. What you can carry through. When you retrieve how difficult it is to alter yourself. You begin to understand what small opportunity we have of altering others. Look at the Clock when u R sitting merely. But Never Look at Clock When U R working. The Hard Reality of Life is that. . When u demand ADVICE. Everyone is ready to Help You. . But When u demand HELP. Everyone is Ready toADVISE You. Failure is the lone chance to get down the same work with more intelligency. . A good program of today is better than a great program of tomorrow. Look backward with satisfaction A ; look frontward with assurance. â€Å"If you want to bask anything. ever think today is the first twenty-four hours But If you want to accomplish anything ever think today is the last twenty-four hours. In each individual twenty-four hours we smile and laugh so many times. We neer thank Allah afterevery smiling but wedo incrimination complain Him for every tear we cry Once a wise adult male was asked: What is intending of life? ? He said: Life itself has no significance. life is an chance to make a significance. . Life is excessively short. To Kiss Slowly. Laugh Insanely. Love Truly and Forgive Quickly †¦ Never plan your character like a garden. Where anyone can walk. Plan your character like the sky. Where everyone candesire to make Hitler Life is Better When You`re Happy But Life is At its Best When Other Peoples Are Happy Because Of U. . Be Inspired. . Give Peace. . And Share Smile You Can`t Bring Back The Past. For It is All Gone. All You Can Make is Let Go. Move on. and Make Better Memories For The Future. â€Å"Take a sweet smiling when you are insulted. Sometimes. a smiling is adequate to do them repent with their words. â€Å" It is better to be admired than to be popular. Strive to be better yourself. and non to delight others If You Don`t Believe In Miracles. Possibly You`ve Forgotten You Are One ; ) Have A Happy Weekend! Enjoy! : -* There comes a clip when you have to halt retrieving your errors and travel on. No declinations in life. merely lessons. You can non ever wait for the perfect clip. sometimes you must make bold to leap. Have a great twenty-four hours! If people make you experience that you are less needful. learn to make this: Keep DISTANCE The 1 that angers you controls you. Don`t give anyone that power! particularly the 1 who does it deliberately. Have an exceeding twenty-four hours Never apologize for stating what you feel†¦ . That`s like stating sorry for being REAL. One prevarication is all it takes for person to lose involvement in you. It`s ever best to be upfront. staying existent and to state the truth Don`t point out other people`s defects because you`re non perfect. You have to look in the mirror before you can look out the window. A lingua has no castanetss but it can ache someone`s feelings. So ever be concious and be wise on what you`ll say. A mountain is non higher than your assurance. . for it will be under your pess when you reach the top. . Have a cool twenty-four hours! â€Å"Hot caputs and cold Black Marias can neer work out anything. † Scarcity is numbering the figure of seeds in an apple. Abundance is contemplating the figure of apples in a seed. May U have an abundant life! Our life is filled with a promiseof beautiful experiences. but merely if westop and notice all the small things thatmake up the whole image. A valuable lesson that a traffic signal Teachs us: â€Å"Every job is like a Red Signal. If you wait for some clip. it will Turn Green. † REJECTIONS has a utile intent that is. for us to larn either to alter ourselves for the better or to warrant who we are. Happiness is like a rainbow. Sometimes we can merely see it after weve shed adequate cryings in our cloudy yearss. May you find happiness every twenty-four hours! HOPE is the small voice you hear whisper â€Å"maybe† when it seems the full universe is shouting â€Å"no. † Never lose hope. Have a great twenty-four hours! Alternatively of wishing you were person else. be proud of who you are. you neer know whose been looking at you and wishing they could be YOU. aLways try 2 be happy watever Lyf brings. . retrieve dat evry 60 sec0nds u spend in being upset is a minute of felicity U can nver acquire back. In this universe some people will throw rocks in your way. It depends on you what you make from them. A WALL or A BRIDGE! Forget about the universe â€Å"Failure. † If you`re ever larning new things. you`re ever winning in life. Have a cool twenty-four hours! Do non take down your criterions to maintain anyone. Make them run into you at your degree. Self-respect is your power. The 3 C`s of Life: Choices. Opportunities. Changes. You must do a Choice to take a Chance or your life will neer Change. â€Å"Everything that u losehas it`s ownway of returning back to u. the funnything is. it`s non ever the manner u expect it. Sometimes it`even more. † Those who danced were thought to be rather insane by those who could non hear the music. Show the universe you ROCK! Have a fantastic twenty-four hours! HATING people takes excessively much clip. Forgive them. non because they deserve it but because you are on a HIGHER degree than they are. â€Å"Don`t accuse unless you are able to PROVE and don`t incrimination unless you are able to FORGIVE and don`t forgive unless you are able to FORGET. † Don`t confound your way with your finish. Just because it`s stormy now doesn`t mean you aren`t headed for sunlight. God bless us all! Life islike a camera. Focus onwhat`s of import. capturethe good times. develop from the negatives and if thingsdon`t work. justtake another shooting.

Tuesday, March 17, 2020

Google Inc Performance and Strategies

Google Inc Performance and Strategies Introduction Google Inc. is a technology-based company that offers a wide range of products in the field of internet and mobile technology. The firm was founded in January 1996 by two Stanford University graduate students, Larry Page and Sergey Brin. The two computer science students were interested in developing a search engine that was able to rate websites based on their relevance.Advertising We will write a custom essay sample on Google Inc Performance and Strategies specifically for you for only $16.05 $11/page Learn More The students noted that it was not easy to get to specific websites that one desired using the existing internet explorers. It would take time to get to the needed web pages. They were convinced that they could come up with a better search engine that would make the work of web users easier than what was offered by the existing engines. They therefore started working on their search engine which they named BackRub. The success of BackR ub in ranking search attracted a number of investors who found it more effective than other existing search engines. By 1998, BackRub had become very popular among internet users because of its accuracy in ranking search results based on the words used (Gamble, Peteraf, Thompson, 2015). Larry Page and Sergey Brin renamed their search engine Google in 1998 to reflect its advanced nature in terms of volume of searches and effectiveness in ranking the search results. That same year, an investor tried to purchase Google Inc from the two inventors at $ 100,000, but the deal never sailed through because the two were interested in developing the idea further. Through crowd-sourcing, the two investors managed to raise a capital of $ 1 million to fund its operations. The company experienced a phenomenon growth and by 1999, it had attracted $ 25 million additional funds from venture capital firms that had noticed the potential of the firm. By the year 2000, the firm had entered the wireless search technology and it enabled searches in 10 different languages. It was unique how this firm bubble burst that saw many internet-related companies crumble. However, Google emerged from the bubble burst stronger than it was before. Its initial public Offering came in April 2009 following a phenomenon growth over a period of six years. The IPO was a phenomenon success because by the end of the first day of trading, there was an 18% appreciation of the firm’s shares in the market. Since then, the firm has experienced massive growth to become the leading search engine in the world. In this report, the researcher will review the performance of Google Inc and the strategies it is using before making recommendations that can help it achieve even greater success in the global market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strategic Issue Google Inc’ s main source of revenue when it started trading on the stock market was the advertisements it received from the users of its website. However, the management was concerned about this single source of revenue. It came up with a number of strategies to help it expand its sources of revenue to avoid overreliance on one source. The main issue that comes out is how the firm is going to remain competitive even after expanding the scope of its market. To remain competitive in the market, the firm has been using a number of strategies in the market. As shown in the case, the company has embraced diversity and strategic alliance as some of the strategies to help it achieve its desired success. The paper will look at how these approaches help this firm to expand its revenue stream. External Analysis When analyzing the competitiveness of a company, it is very important to look at the external environment and how it affects operations of a firm. The external environmental analysis helps in det ermining the competitive forces and how they may affect the ability of a company to achieve its set objectives. External environmental analysis also makes it possible to look at other environmental forces such as the economy, the political environment, the legal structure of the business environment, emerging technologies and how it affects the operations of a firm, among other pertinent issues. Google Inc has achieved success in the market because of its ability to monitor and manage these environmental forces. The external environment will be analyzed using PESTEL Analysis and Porter’s Five Forces. The Five Forces Analysis is given at the appendix. Political environment This is one of the most important external environmental forces that may affect operations of an organization. The political environment may have serious impact on the internal activities within a firm. It is a fact that political instability may lead to serious insecurity within a given country. Achieving s uccess in a lawless country may not possible. Google Inc has flourished because of the political stability that has been experienced in the United States. The country has enjoyed a long political stability and peace, with a change from one regime to the other happening very peacefully without affecting the national fabric that unites members of the society. The political class has also made an effort to avoid direct interference with the business community.Advertising We will write a custom essay sample on Google Inc Performance and Strategies specifically for you for only $16.05 $11/page Learn More The politicians have been keen to avoid any policies or rhetoric that may have direct or indirect negative impact on the business community. The phenomenon success that Google Inc has experienced is directly related to the political stability and peace that the country has enjoyed since this firm was founded. Economic environment The economic environment is anot her major force that can affect a firm’s ability to achieve success within a given country or region. The economy of the United States has remained relatively stable over the years. The United States remains the leading economy in the world, with a very strong purchasing power. This company has been relying on individuals firms to place advertisements on its website. The impressive economy has enabled these individual companies to experienced massive success. With this success, these individual firms have been using services offered by Google to experience even further growth. This cycle of economic success has been very instrumental in helping Google to achieve success. Other than the 2008 economic recession that affected the United States and the world at large, the economic environment has remained very supportive. Google Inc now operates in the global market. The emergence of strong economies in China, India, Brazil, African, and Russia has helped it to achieve even a gre ater growth. Social environment The social environmental forces may also have strong influence on the ability of Google to achieve success in the market. From the case study, it comes out clearly that the socio-cultural beliefs have a major impact on the purchasing patterns of the consumers. Consumers are always keen to purchase items they believe are of higher class compared to the existing products. Google Inc was able to convince its users that the search engine understood their social needs and was able to meet these needs in a way that no other similar product in the market could. In the United States where Google Inc has its main market, the social environment is highly diversified. The global society considers the United States as the current centre of civilization. In such a highly diversified environment, the firm will need to find ways of meeting the unique needs of different classes of its customers, especially after expanding the scope of its product delivery. It will ne ed to segment the market and then find the best ways of meeting the needs of each market segment. Technological environment The emerging technologies have been as instrumental in the success of some firms as they have been in the downfall of others. Technology can help it to meet the expectations of its clients if it is handled properly. However, sometimes it may be very destructive. Technology has transformed the operational strategies used at this firm.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It currently uses emerging technologies to enhance speed, standardization, and quality of its products in the hardware segment of tablet computer and Smartphone. Technology has also transformed its marketing strategies as it seeks to reach out to the global audience. Google Inc currently uses social media platforms such as Facebook, Twitter, and YouTube to reach out to its targeted clients. Technology has also enhanced interaction between the firm and its global clients. Through the emerging technologies, Google Inc has been able to introduce a number of new products into the market in order to help it enhance its competitiveness and increase sources of revenue. The increasing internet connectivity of remote parts of the world, especially in Africa and parts of Asia has helped this firm in expanding its market share. This firm’s services are now available in these countries although the firm has not made any significant human and financial resources into these markets, thanks to the modern technology. Ecological environment One of the three pillars of sustainability of any company is the ecology. Firms have always ignored the need to protect the environment even though they rely on it in various respects. Ecological issues may have impacts on the macro environment of a firm. The global society is becoming very sensitive of the levels of greenhouse gases in the air, and other agents of pollution. They are concerned because they know such pollutants may have a negative impact on environmental sustainability in the near future. Pressure has been mounting on organizations to cut down their greenhouse gases emissions into the atmosphere as a way of protecting the environment. This means that firms such as Google Inc will need to have new production strategies which conform to the new environmental policies. This is specifically so after the firm successfully entered the computer and Smartphone hardware market segment. Manufacturing of these products should n ot be done in a way that may have adverse effect on the environment. Legal environment Finally, it is also very important to look at the legal environment and determine how it may affect operations of a firm. The legal environment is a macro factor that has affected the operations of Google Inc in a number of ways. A firm cannot operate successfully in a lawless region. It needs laws that will guide its relationship with other the stakeholders, and protects it from unfair business practices that may be a threat to its very existence. The legal environment in the United States and Europe has enabled Google Inc to operate without any form of interference. This has facilitated its phenomenon growth over the past one decade. Google Inc entered the Chinese market in 2006 expecting a massive growth (Gamble, Peteraf, Thompson, 2015). China had the highest number of internet users than any other country in the world, estimated to be over 300 million people. The initial operations were affe cted by stiff competition from Baidu, a Chinese search engine that had dominated the market before the entry of Google. However, the real threat to this firm’s existence was a new law that censored searches that were seen to be critical of the government. At first, Google tried to find ways of circumventing this law by redirecting its users to its Hong Kong search site that was not affected by the sensor. However, Google Inc later realized that the only way of achieving success in the Chinese market was to abide by all its legal structures even if some of these laws infringed on fundamental rights of people. Key Successful factors It is important to understand key success factors when analyzing external environmental forces that may affect operations of a given firm. As shown in the case study, one of the greatest success factors at Google Inc is the team of highly skilled and very flexible workforce who understands what the market needs, and able to change with changes in en vironmental forces. The company has only been in operations since 1996, but its impact has transformed the world of technology. It has a deep understanding of how to deal with emerging market trends in this industry. The recent acquisition of a number of firms operating in related industries also means that it is in a better capacity to come up with new innovative products that will help in expanding its revenue streams. Google Inc has introduced new strategies which encourage, and define how to manage forces of change in the workplace. Its proactive approach towards change makes it easy for it to deal with new disruptive technological forces that may affect its normal operations in the market. These are some of the key factors that have enabled this firm to be in its current position in the market. Strategic Group Map In strategic group map analysis for Google Inc, emphasis will be put on product diversity, geographic coverage, the market segment, branding extent, and marketing eff ort. The case clearly shows that this firm has diversified its products from internet related products to computer hardware products as a way of increasing its revenue stream. Currently, this company operates in the global market. Its services are currently available in the entire world. Google Inc’s target market segment includes people who are always using the internet quit often. Its computer hardware products now targets user of personal computers within the United States and in the international market. The brand Google has also helped this firm to achieve competitive strength over its market rivals. The brand has earned loyalty among the customers in the global market. The marketing effort of Google Inc has also been very effective in helping it achieve the desired success. Company Situation Google Inc’s has been struggling to expand its revenue stream as a way of attaining competitive edge over its market rivals. To understand the company situation, SWOT analysi s, given at the appendix, will help in understanding the current position of the firm. The management of Google Inc has employed a number of strategies to achieve the intended objectives, as shown in the discussion below. Generic strategy It is important to note that the competitive position of Google Inc in the market has changed from that of an upcoming firm in the mid and late 1990s, to an industry leader it is today. Google Inc has been under pressure to distinguish its products from that of its competitors in the market in order to achieve a competitive advantage, especially when it first entered the industry. The company has been using Porters Generic Strategy options in order to achieve competitiveness in the market. The diagram below shows the strategic options that have been available for this firm. As mentioned above, Google Inc has been using cost leadership strategy in the market by offering discounted products to its customers. Most of the firms advertising directly th rough the firm’s website always get discounted products. They reach a wider audience at a relatively lower cost than what other platforms offer. This has helped it in attracting a pool of loyal customers, especially those who are interested in reaching the global audience. This giant technology-based organization has also been using the differentiation strategy in order to achieve a competitive edge over its market rivals. Some of the products offered by this company are similar to those that are offered by other firms, especially following the decision to enter the mobile telephone market. In order to distinguish its products from those offered by other firms, Google Inc has been keen developing additional unique features in its products. This helps in creating the impression that products from the firm are of superior quality as compared to those of its competitors. In order to achieve maximum benefit in the market, Google Inc has also been giving massive focus on the marke t segments that are least exploited by other market competitors. For a long time, the existing search engines played little attention to the need to rank online searches. Google Inc identified this market gap and came up with a solution that completely transformed this industry. Grand strategy The case provided clearly shows the grand strategy that Google Inc has been using over the years to achieve the phenomenon growth it has experienced over the years. Its grand strategy is based on three approaches which include acquisitions, diversification, and strategic alliances. Google Inc has used acquisition as a strategy of achieving long-term goals in the market. This strategy is very effective for an organization that is keen on achieving robust growth within a very short period of time. Acquiring an already established firm means that the acquiring company will not have to spend a lot of time trying to develop the business. It also easy to determine the profitability and success rates of the acquired business. By acquiring an established firm instead of starting a new one within the same industry, the acquiring company reduces the rates of market competition in such industries. These are the reasons that have driven Google Inc to use acquisition as one of the ways of expanding its market operations. One of the first companies that were acquired by Google was YouTube in 2006. Google realized that YouTube offered a unique potential in the market that would help it expand its revenues. Two years later in 2008, the firm acquired Double-Click at $ 3.1 billion. In 2012, Google Inc made an ambitious venture by acquiring Motorola Mobility at $ 12.5 billion. This meant that it entered the hardware market segment of tablet computer and Smartphone industries. This was a major move that was meant to expand sources of its revenues. Diversification is another grand strategy that this company has used in its strategic plans. The management of Google has been keen to reduce the firm’s overreliance on revenues earned from internet related products. All the major acquisitions made by the firm were all meant to diversify its sources of income. The acquisition of Motorola Mobility was seen as a strategic move by Google Inc to tap into the computer tablet and Smartphone markets. Prior to its acquisition of Motorola Mobility, Google Inc had avoided the computer and Smartphone hardware market segment. However, the management realized that this market segment offered a perfect opportunity for this firm to grow its market share. This strategic move has proven to be successful as shown in the case study. Its Google TV was also introduced in 2010 as a way of diversifying the products of this company. The third approach of grand strategy used by this company is strategic alliance with other established technology-related organization. Sometimes a business unit may realize that it has a common goal with other firms in the same industry or other related industri es. Forming strategic alliance enables two or more business entities to share their resources and come up with ways of achieving a common goal that is beneficial to all the partners. Google Inc entered a strategic alliance with Sony, Dish Networks, Intel, Adobe, and Logitech to develop a new product known as Google TV (Gamble, Peteraf, Thompson, 2015). This was another ambitious project that was meant to enable users to stream videos, watch live networks, and On Demand programs. Market development Google Inc has extensive programs meant to promote market development. As the firm expands, it is necessary to find effective ways of marketing the present products to the targeted clients in the best way that would help in yielding the expected revenues. The company has been doing this by regularly changing the contents of advertising as a way of convincing its customers that it is innovative. The product may be the same, or given cosmetic modification, but the complete change in the con tent of advertising makes the consumers believe that the products offer superior value than it used to before. Marketing development at Google may be looked at using the 4 Ps of marketing mix. The pricing strategy of Google’s products has been very competitive, especially the fees it charges firms which advertise on its website. Google enables individuals and organizations to advertise within a national, a regional, or in the global market based on the firm’s market coverage. The rates offered by this company are friendly compared to the charges of mass media. Google offers a wide variety of products. From search engine services, social media, and now to television services and computer hardware, the firm has expanded its product offering to help it capture wider market coverage as a way of enhancing its sustainability. The promotional aspect of marketing mix is also very important. It not only informs the target audience about the existence of a given product, but als o convinces them that it offers superior value at friendly costs. Inasmuch as this firm earns most of its revenues by offering companies promotional platforms, it has also been keen to promote its own products in the market. Google uses various platforms to promote its products to the target audience. The placement component of the marketing mix is also very important. All the internet related products of this company are readily available to individuals who have access to the internet using their android phones, tablets, or personal computers. The hardware products offered by this firm are readily available various shops within the United States, Europe, and some countries in Asia. Product development Google Inc has also been keen on promoting product development as presented in the case. The management of this firm has realized that the needs of the customers in the market are changing. In order to manage these changing tastes and preferences, this firm has been conducting regular research and modifying its products based on the changes of market needs. For instance, it has been enhancing its Firefox and Chrome products to offer superior value to its customers in the market. These two products have had their features improved remarkably to help improve the experience of the users. This product development strategy has enabled Google to become the leading search engine in the world. Conclusion and Recommendations It is clear from the discussion above and from the case study that Google Inc has achieved massive success within the past one decade due to its effective management strategies. When it started, this firm only earned revenues from the fees in charged on the users of its website. However, the management realized that it was necessary to expand product offerings in the market as a way of diversifying its income. The firm has since become a major player in various industries that has made it direct competitor of some of the leading American companies su ch as Apple and Microsoft. The ability of this firm to achieve success in various markets that it has always targeted is unique. Although Google Inc has made a few mistakes in its expansion strategies, most of the strategic decisions of this firm in its expansion strategy have been very successful. The entry into the new markets means that Google Inc will have to improve its strategies to manage the rivalry that is expected to come from some of the established firms such as Apple Inc and Microsoft Corporation. In this section, the researcher will provide a number of policy recommendations that may help Google Inc to improve its competitiveness in the market. When giving recommendations to this company, the researcher was keen on basing the arguments on the trends that this firm has already taken which have achieved success. For instance, it is clear that the management of Google Inc is keen on diversifying its line of products in the market beyond the internet-related services which are its primary source of revenue. Using the Generic Competitive Strategies Model, it is possible to identify competitive strategies that this firm can employ to achieve competitive edge in the market. Five Generic Competitive Strategies Model This competitive strategies model is very important because it helps in defining the direction that a firm should take in order to achieve specific objectives in the market. The figure below shows the five strategies that a firm can take based on market target and the type of advantage a firm is seeking to achieve. Figure 1: Five Generic Strategies Model As shown in the figure above, a firm can choose one or two of the competitive strategies based on its aim in the market. For Google Inc, two of the five strategies may help it to achieve its aim based on the trend it has taken over the past decade. The first strategy that can work for this company is broad differentiation strategy. It emphasizes on the need to differentiate a firm’s p roducts from that of its market rivals. Differentiation strategy may take different approaches. This may be achieved at Google Inc through developing additional features on its products that rival businesses have not adopted. Branding of the products will also give it a competitive edge because the brand is trusted globally. Instead of using pricing strategies, the company should use technology and innovativeness to deliver unique products which are superior to that of the existing competitors. The decision of the firm to diversify its products means that it will have to do more in order to continue producing products of very high quality. The diversification of its products should not be used to sacrifice the quality of products offered to the customers. The second strategy that may work for Google Inc based on the model above is the best cost provider strategy. In this strategy, this firm will strive to give its clients high value for their money. Google can do this by meeting the ir expectations in terms of product quality provided at fair prices. The company should aim at thrilling its clients by offering what they expect, at fair price. It is important to note that this strategy does not involve offering products at prices much lower than the market average. Such a move may trigger price wars which are always very dangerous to all the firms involved. Instead, it will offer high quality products, but instead of increasing the price to reflect the increased value of the products, the price will remain unchanged. This means that clients will be getting more value without having to pay more. This strategy will also help this firm to strengthen its brand in the market. In the current competitive market place, brand of product means a lot to customers. They often prefer purchasing products of known brands as an assurance of quality. Appendices Appendix 1: Financial Ratios Ratios 2012 2011 Current ratio Current Assets/Current Liabilities =60,454/14337 =4.22 Current Assets/Current Liabilities =52,758/8913 =5.92 Quick ratio (Current Assets- Inventory)/Current Liabilities = (60,454-505)/14337 = 4.18 (Current Assets- Inventory)/Current Liabilities =(52,758-0)/8913 =5.92 Cash ratio (Cash+ Marketable Securities)Current Liabilities = (14,778+33310)/14337 = 3.35 (Cash+ Marketable Securities)Current Liabilities = (9983+34,643)/8913 = 5.01 Appendix 2: Five Forces Analysis Competitive Rivalry Threat Threat of New Entrants Threat of Substitutes Bargaining Power of Suppliers Bargaining Power of Buyers In the market where Google Inc operates, there is stiff competition from established firms such as Microsoft Corporation and Apple. The more it expands its product lines, the stiffer the competition becomes. The threat of new entrants into the internet industry is real. Chinese Baidu is keen on expanding to the United States, Europe, and other parts of the world. These entrants may eat into the market share of Google Inc There is also a ma jor threat of substitutes that this firm should be keen on managing. The computer and Smartphone hardware segment of the market has a number of substitutes The bargaining power of the suppliers of this firm, especially in its Smartphone and Computer hardware segment, is relatively strong. Some of the raw materials come from China The bargaining power of the buyers varies a little. Organizational buyers such as government agencies have greater bargaining power than individuals who want to use products and services of this firm Appendix 3: SWOT Strength Massive financial wealth Highly skilled and experienced management and employees Unique ability to manage emerging technologies Willingness to undertake risky ventures Weakness High rates of taking risks Opportunities Increased expansion of internet infrastructure in the global society Emergence of communication tools Successful entry into global market Rising number of internet users Rising number of tablet and personal computer users Threats Restrictive laws such as those witnessed in China Stiff market competition from rivals Possible threat of new entrants Appendix 4: Strategic Group Map References Gamble, J., Peteraf, M. Thompson, A. (2015). Essentials of Strategic Management: The Quest for Competitive Advantage. New York: McGraw Hill.

Sunday, March 1, 2020

Chemical Reaction - Chemistry Definition

Chemical Reaction - Chemistry Definition A chemical reaction is a chemical change which forms new substances. A chemical reaction may be represented by a chemical equation, which indicates the number and type of each atom, as well as their organization into molecules or ions. A chemical equation uses the element symbols as shorthand notation for the elements, with arrows to indicate the direction of the reaction. A conventional reaction is written with reactants on the left side of the equation and products on the right side. The state of matter of the substances may be indicated in parenthesis (s for solid, l for liquid, g for gas, aq for aqueous solution). The reaction arrow may go from left to right or there may be a double arrow, indicating reactants turn to products and some product undergoes the reverse reaction to reform reactants. While chemical reactions involves atoms, typically only the electrons are involved in the breaking and formation of chemical bonds. Processes involving the atomic nucleus are called nuclear reactions. The substances that participate in a chemical reaction are called reactants. The substances that are formed are called products. The products have different properties from the reactants. Also Known As: reaction, chemical change Chemical Reaction Examples The chemical reaction H2(g)  ½ O2(g) → H2O(l) describes the formation of water from its elements. The reaction between iron and sulfur to form iron(II) sulfide is another chemical reaction, represented by the chemical equation: 8 Fe S8 → 8 FeS Types of Chemical Reactions There are countless reactions, but they can be grouped into four basic categories: Synthesis Reaction In a synthesis or combination reaction, two or more reactants combine to form a more complex product. The general form of the reaction is: A B → AB Decomposition Reaction A decomposition reaction is the reverse of a synthesis reaction. In a decomposition, a complex reactant breaks into simpler products. The general form of a decomposition reaction is: AB → A B Single Replacement Reaction In a single replacement or single displacement reaction, one uncombined element replaces another in a compound or trades places with it. The general form of a single replacement reaction is: A BC  Ã¢â€ â€™ AC B Double Replacement Reaction In a double replacement or double displacement reaction, the anions and cations of the reactants trade places with each other two form new compounds. The general form of a double replacement reaction is: AB CD  Ã¢â€ â€™ AD CB Because there are so many reactions, there are additional ways to categorize them, but these other classes will still fall into one of the four main groups. Examples of other classes of reactions include oxidation-reduction (redox) reactions, acid-base reactions, complexation reactions, and precipitation reactions. Factors That Affect Reaction Rate The rate or speed at which a chemical reaction occurs is affected by several factors, including: reactant concentrationsurface areatemperaturepressurepresence or absence of catalystspresence of light, especially ultraviolet lightactivation energy